How to do Keyword Research for Right Keywords for SEO
The keyword research is an essential step to take for both content optimization and search engine optimization (SEO). Right keywords, its types and other necessities shall be discussed.
Sometimes, it is difficult to choose the right keyword for search engines. But with this guide, you will be equipped with necessary information to engage in how to choose the right keywords for blog posts. The purpose of keyword research and right keywords to choose shall be discussed in this article.
To get optimal results, then you will have to learn how to engage in the way to choose the right keywords. You will also learn how to improve your content creation and build the keywords around your blog posts. Let us get started with what keywords are, why we need to do it and some of the best information you will need on keyword.
Are you ready? Let us get underway.
What are Keywords?
Keywords are words and phrases that ultimately describes the topic you write about. We can also say the keywords are words and phrases that identify what people are searching for. Keywords are the same (very similar). They are the gap between the content you write and your audience.
Keyword for every content you write must be perfect with the blog post. It makes it easy for your readers to find your contents on the search engine.
Why Do We engage in Keyword Research?
Remember that the keyword in your blog posts are very crucial. We do them because of the following reasons:
I. Ranking: keyword research plays important role in the SEO ranking. This is used by Google (and other search engines). The keywords are used to decide where to rank your contents in the search results. Choosing the right keywords will make google to understand what your content is all about and make it to pop up at the right time in response to a search by google users.
II. To refine your own content strategy: When engage in keyword research, it helps you to check out the keywords your competitors are targeting. This will help you to refine your own content strategy for the better.
III. It helps you to get your readers think about you always: keyword research helps you to get in to your “reader’s heads” by finding topics to add to your content strategy. You have to know your target audience and know what they want as well. Optimize your content to give the best answers to what they need.
IV. It supports content creation, marketing: Improve your content creation through the use of focus keywords and channel them to your readers.
V. Pay per click advertising: keyword research helps to persuade the readers to click on the contents your write to read what they are all about.
Relevance of Keywords Research
Keyword research is something that is worth doing or engaging in. But you need to be updated on how it is done nowadays compared to years back. This days, you must be wary of quality of contents. Content quality is very important in your posts. Engage in putting the right density of the right keywords in your contents. The density of keywords here means the percentage of the same focus keyword within the content your content.
Google and all other search engines keeps tweaking how its search algorithms works to deliver search results. People searching through the search engines don’t ordinarily uses the search by typing but also uses the voice search.
You need to have semantical related keywords. Make sure you have related phrases that mean basically the same thing as the focus keywords.
The keyword research helps you to optimize your content for human beings first and then optimize for the bots next.
The types of keywords are three (3). They are Head, body and Long tail keywords. The classification of the keywords is explained below:
1. Head keywords: These are usually just 1 or 2 words and have high search volume.
2. Body keywords: They are 2 to 3 word phrases with a good search volume (not high not low).
3. Long tail keywords: They are keywords that consist of 4 or more words strung together with a low search volume. These causes bulk of web traffic.
The longer the phrases, the more specific it is and the fewer the search results when people search for it.
Getting Started with Keywords Research: How to Do It
The first step is brainstorming. You need to know what your audience want. Get good ideas about your niche to know what your readers would love you to publish.
You can find out which search terms are already bringing people to your website, as a starting point for generating new, related terms you can use for SEO, content development and marketing. The places to find these are the Google Analytics and Google Search Console.
To find keywords in the Google Analytics. Go to acquisition >> All traffic >> Channels. Click on Organic Search. On the page, you will see list of phrases. The largest group will be not provided which are results of encrypted browser searches.
Also if you have linked a Google search console to your Google analytics account, then while still on Analytics, go to Acquisition >> Search Console >> Queries. The data will be available there.
Additionally, you can also identify keywords from the blog comments (when people ask questions about a topic). The social media hashtags are also one of the ways to know the keywords. You will be able to see what people use when sharing your contents.
Let us get down to the tools you can use to do the keyword research.
Important Keyword Research Tools.
There are so many tools to use when engaging in keyword research, but we are going to discuss fully one of them here. Our pick is the Google Keyword Planner
Keyword Research with Google Keyword Planner
Google Keyword Planner is also known as the Google AdWords. It is own by Google. Google Keyword Planner lets you evaluate monthly global and local search volumes of keywords.
The competition levels and estimated costs per click is evaluated also. To do this, you will have to sign up with an email address and login to the Google keyword planner account. Visit Google keyword planner home to sign up and use Google Keyword Planner.
After you have logged in successfully. A page will load which contains the Find new keywords and Get search volume and forecasts.
Click on “Find new keywords”. Enter the specific keyword you want research on. There are other options there like the URL of the related niche (especially your competitors) you want to search for. Enter the keywords or URL of your choice and press the GET STARTED.
If that step is successfully carried out, the details of the typed-in word will load on the page. The details include the average monthly searches, the minimum and maximum search volumes, the keyword competition. The top of page bid which is ranked either low or medium or high is displayed also.
On the other hand, if you have typed –in a particular URL, all the keyword that could be found on that website will be displayed. The average monthly searches, minimum and maximum search volumes, keyword competitions will also be shown and made available for you to view.
At an advantage, you may decide to save information for offline use. Download the keyword idea on your computer or any gadget you use in the format of your choice. Through the information supplied by the search option of Google Keyword Planner, you should be able to develop and write posts base of the keywords.
Other keyword research tools are through Answer the public (which breaks down its results by type of question, so that you can target content to providing the answers), SEO Book Keyword Suggestion Tool (which supplies search volume, related terms, estimated value and more)
Where to Use Keywords in Content
Start using keywords to optimize your content. Here are places you can put the keywords for better optimization.
1. The title of your page: Put the focus keyword of your article in the actual title and the SEO title. It is being displayed in the search results. It is a clickable link that goes straight to your website.
2. The Meta Description: Through the SEO plugin like Yoast, you can add the meta description. Let the focus keyword appear in the meta description. It is a description that provides a clickable link and helps people to decide to click or not.
3. In social media updates links: The contents you share to social media platforms must contain the focus keyword so that people will know what they are about to read. Add hashtags to the keywords separately too, to convince them to read what the post is all about.
Now, it is believed that you have learnt how to engage in keyword research.
We hope that you found this article useful.
Let us know how you do keyword research.
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