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How to Optimize Your WordPress Blog Posts for SEO



How to Optimize Your WordPress Blog Posts for SEO

How to Optimize Your WordPress Blog Posts for SEO (2)

To improve your search rankings, you need to optimize your WordPress blog posts for SEO. We will show you how to adequately use SEO options on WordPress blog.

You must have install and activate the SEO plugins on your website by now. You have a lot to do to optimize your blog posts so that you can achieve better results on the search engines. Here we will be talking about the SEO meta data such as title and meta description.

In this article, we will be using the Yoast WordPress SEO. We shall explain things you need to do and how to do them. Through the Yoast SEO, you can improve your post readability, condition of the SEO for that blog. You can also add focus keywords, meta description, post title. Yoast also offer insights on keywords in case you can find meaningful keywords to use by judging through the write up. Using this options perfectly offers you to optimize your WordPress blog posts for SEO. Let’s get started.

1. Focus Keywords to choose

A focus keyword is the main keyword that people will look for and use it to find your post. Keyword might be a long-tailed one. That is, more than one word. For example, this article’s keyword is “optimize your WordPress blog posts for SEO”. The keyword chosen appears on the title.

focus keywords

There are so many blogs out there who publish different posts with different keywords. This means that competition is very high. You will be competing with various blog of your niche. The audience you are trying to communicate to are humans. So you need to be very careful while choosing your keyword The keyword chosen appears on the title. You can make your focus keyword a phrase.

The Yoast SEO offers the opportunity to choose keywords for each blog posts. You can also use the insights option to find similar suggested keywords. With Yoast SEO, you are at an advantage of choosing five focus keywords. This gives you better opportunity in the search engine results.

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The Yoast analyses the number of times your focus keywords chosen appears and displays its gauge meter also. If the keywords are on green level, they are good. But if they are on orange or red level, there is need for improvement on the keywords.

2. SEO-Friendly Post Title

Writing a good SEO-friendly post title will persuade the user to click on it and enter your website straight up to read the full content. This appear as users search for topics on the search engines. A good SEO-friendly post title is readable for users and contains your focus keyword. It is within the 70-character limit. Make your blog posts title eye catching ones.

friendly seo title

As users decides to click on it, they find the SEO title and the description in the search snippet. The description part may change as the search engine may display the most essential parts of your article as description. Meanwhile, the title remains unchanged.

Apply or write SEO titles that describes exactly what the content is all about. Make your titles simple and let them contain the perfect keywords for the blog post.

3. SEO Meta Description

The use of meta description is great. This gives the users or readers the short description of the blog post. It is important to add a precise meta description so as to convince the users to click on the search results of your website. A good meta description can explain a lot about the article written.

meta description

We recommend that you include your focus keyword(s) in the meta description. The Yoast SEO will also analyze the meta description of every of your blog posts. Make sure it is within the 155-character limit. If the line below the meta description is green, then it is ok. But if it is either red or orange, then it needs improvement. You can either clear/delete some words in the meta description or re-phrase the whole meta description itself.

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4. Make Use of Internal Linking

As a blogger, you will have to be writing a lot of posts for your users to read. Some of those posts you write are linked to one another. Link one or two of your blog posts together and make your readers read more of your articles. Make this step your habit.


Internal linking

With internal linking, you can send new readers to check out your old posts that are connected to the one they are currently reading. The SEO score of your blog posts and pages will improve. The SEO score can also be called the “link juices”.

Search engines assign each page on your website a score. This score is kept secret. This is why it is highly essential to link blog posts to other content(s) on your blog. Get more link juices as you link your blog posts internally.

To link on WordPress blog, click the chain-like symbol on the editing bar above the typing space provided. You can also highlight the word you are about to link (which serves as the title) and then click on the chain-like symbol. This will automatically open a dialogue box where you can supply the URL.


You can also make search on an existing published article to link to. Doing this will supply the URL automatically. Don’t forget to “tick” the “open link in a new window/tab”. Then press the “add link” button to save the process. This will make sure your readers don’t leave the page they are currently on while clicking the link.

5. Use The Categories and Tags Options

WordPress allows sorting of blog posts to categories and tags. Articles written can be categorized in any named group. For example: Categories may be How Tos, News, Gadgets, Sports and so on. Before posts are published, category is selected for each post. If failed to be selected, the post will be filed under the so called “uncategorized’ which is the default category on your WordPress website. A particular WordPress post can be categorized under multiple categories and can have both categories and tags.

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The tags on the other hand are added to post along with the categories. Tags can also mean keywords used for the topic discussed in the post. Tags are optional. What I mean is that user may decide not to put tag to a particular post and it will not categorize the post as “untagged” unlike the category which categorize the posts with no category as “uncategorized’. However, there is no limit to the number of tags to be added to a particular post.

Using categories and tags make it easy for you to manage your content by topics. This also helps readers to find post easily on your blog. They also help the search engines to understand your website and contents.


Every posts you publish on your website has the capacity to increase your search engine traffic results. Make it your habit to add good title, meta description, focus keywords, categories, tags and cross-link the articles on your blog. Doing all this will enhance the traffic to your website.

Our WordPress SEO guide for beginners might be helpful. So check it out.

We hope that you found this article on how to optimize your WordPress blog posts for SEO useful.

Let us know what you are doing to optimize your WordPress blog posts.

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